Google Indexing

We have based a great deal of our approach to SEO around Google's algorithmic strategy that determines placement of sites in the rankings. This search engine dominates well over half of the market share on web searches. We have found that by following Google's rules for site architecture, programming and keyword rich and relevant content that our sites perform extremely well with all of the search engines. One of the key factors that Google uses to determine placement is the ability to index pages of a site. The indexing process is carried out by programs that are called "bots" or "spiders." When a website is "crawled" by these programs, the information and links within the website are evaluated and indexed within the search engine's database. This is why having a large, authoritative site is important. Incorporating MLS listings into the inherent core of a site provides the bots with a massive resource of optimized real estate related content with which to match user's queries.

Pages from a website are stored within the search engines database. When people perform searches, your website can be seen as a dependable source of information because of the sheer volume of relevant content located within your site. With many pages indexed, your site is more likely to match searched phrases. Google likes to match specific search phrases with specific answers; these matching terms are what we call long tail keywords and phrases. Your site will have a wealth of these due to the incorporation of the MLS listings as pages within your site. When Google views a site as authoritative, it rises in the rankings and with time and back links, results in first page "organic" placement. Remember, since we play by Google's rules, every time an algorithm is changed, your site is likely to receive a boost. Many of our competitor's employ risky tactics or simply suggest that you use pay per click ads to augment your Internet presence, but you just don't have to do this if your website has the right technology and your web master is Dynamic Page Solutions.